NOVELTIES EXPRESS - FUEL YOUR FANDOM

It all started in 1984 with a pop-up tent at a carnival in Sarasota, Florida. Novelties Express soon began as a traveling novelty retailer bringing fun, unique items to customers everywhere.

In 1989 Novelties Express opened our first retail location, and in 1990 we had expanded to three stores and quickly became the destination for the coolest novelties. Customers loved discovering unusual items—from glow sticks and funny teeth to hand buzzers and whoopee cushions.

In 1999, as the company continued to grow, we expanded into officially licensed merchandise, introducing buttons, patches, and collectibles featuring iconic personalities like Marilyn Monroe and Elvis Presley.

Through continued expansion, we discovered that our customers were especially drawn to cartoon, comic, and horror licenses. We brought fan favorites like Teenage Mutant Ninja Turtles, DC Superheroes, and horror classics such as Friday the 13th and A Nightmare on Elm Street directly to our customers.

From our first pop-up tent to the hundreds of products and licenses today, we've always been driven by one mission: to deliver the most fun and memorable experiences to our costumers.

More than 40 years later, you can find Icon Fan Favorites at one of our pop culture stores near you (check out our store locator to find the location nearest you!). We continue to bring fun, unique products and the biggest names in pop culture to fans everywhere.